There’s no guessing involved
We source the information we need to from a range of trusted resources to develop a strategic digital marketing solution that is perfectly suited for your brand online.
From mobile to desktop to smart devices and everywhere in between, our team of highly success digital strategists are equipped to help bolster your online success. Acting as consultants or the total agency of record, we work with behaviour and competitive and trending analysis data to build a future-proof strategy that not only improves awareness and generates traffic to your website, but moulds and defines your user-base.
There is no single marketing solution that is going to work across the board.Times have changed and are changing. We look ahead so nothing catches us off-guard, always understanding the importance of creating exceptional content that engages users across all platforms and devices and builds a rapt, enthusiastic audience. We also understand how important it is to use search engine optimization in tandem with social media and search and display advertising to create an undeniable presence for your brand across the web. The result is a loyal community who engages with your content across all platforms and stays with you long-term as you continually improve your online brand.
The Perfect Storm
Our success and the success of our clients is not a matter of chance - it’s a perfectly-orchestrated system of hard data and creative insight that has its foundations in our tried-and-true marketing principles of analytic thinking, focus, fluidity, awareness, cautious opportunism, and the shared experience of common humanity. We use these qualities together in absolute harmony to create truly exceptional digital marketing strategies.
Content Marketing
Internet marketing isn’t just about buying up ad space - in fact, it’s not even mostly about buying ad space. Content marketing is a crucial part of the success of your online marketing strategy, and it’s also one of the most overlooked aspects. Creating and curating high-quality, shareable content is indisputably a pivotal part of enhancing your brand’s online authority. We’re experts on creating content that touches, moves and inspires your audience. It’s not about being louder - it’s about having something to say. It’s about saying something that’s worth listening to. Let our experts help you enhance your content to help you meet your goals.
Competitive Analysis
We want you to see your business that way we see it: full of untapped and unrealized potential. Our competitive analysis is in-depth market research in your niche that allows you see exactly what your successful competitors are doing to make them so successful; where their traffic is coming from, how they get it, as well as what keywords and networks are driving visitors to their site.
Our competitive analysis is a complete look at your competition that will help you market smarter and more profitably online. We’re not talking about copying other successful brands in your niche - we’re talking about learning from them, and taking those lessons and making them work for your brand. We’re talking about making them work better.
Social Media Marketing
With social media being universally lauded as a major influencer amongst customers when it comes to making purchases, these platforms are powerhouses in the world of online marketing. With this in mind, it should come as no surprise that social media marketing is a formidable tool to help bolster your brand. Monster platforms like Facebook, Twitter and LinkedIn are used by the biggest companies in the world to create eager audiences - eager audiences that turn into devoted customers.
Our social media strategy begins with a consultation highlighting a thorough content plan that aligns with a strategic channel plan that’s industry-based. We also use a competitive analysis to help you find the niche areas for you to succeed. Once a plan is in place and implemented, we can act as consultants by providing weekly and monthly analysis as well as trends to follow. It’s your call, just don’t ignore this behemoth online marketing opportunity, whatever you do.
Inbound Marketing & Lead Generation
Inbound marketing and lead generation is the proverbial waterslide of your lead generation strategy. When done expertly, it creates a powerful channel that funnels new clients to your website. We start the process with an analysis to access your goals, wants and needs. More often than not, clients use this service because they are unhappy with the quality or amount of their leads. We then put together a combination marketing strategy which consists of specialized and tactics and tools custom built for your business and founded in the results of the needs analysis.
Our strategy will not only bring you success by helping you reach your overarching business goals, but our report-based methodology that will show concrete performance metrics and success.
Search Engine Marketing & PPC Advertising
A robust search engine marketing and pay-per-click (PPC) advertising plan can give your business an edge in the saturated world of online marketing. Instead of earning traffic organically, ppc advertising essentially buys traffic and makes sure your ads are seen by your target audience.
It’s not as easy as just buying up ad space. Whether it be social ppc or search engine ppc, effective pay-per-click advertising involves strategic planning and constant monitoring. This is where we come in. We are advanced certified in Google AdWords and Google Analytics. We’re also a Google Advertising Partner and are fluent in Bing and Yahoo’s ppc best practices.
We do extensive keyword and competitive research to help our clients spend money in the smartest way possible. This means identifying sometimes lower traffic (but higher converting) keywords that competitors aren’t bidding on, or bidding on displays on sites that drive 100% more traffic at a fraction of the cost of some of the higher priced sites. Our goal is to get you noticed, and make sure you keep getting noticed. Not only can we design and implement a vigorous ppc advertising campaign, but we can also manage it completely and provide consistent performance reports so you’re always getting the best exposure for the best price.
We use our data every step of the way to ensure these optimal results. We don’t throw spaghetti on the wall and hope it sticks; we listen to your audience and we give them what they want so that they become eager, engaged, long-term customers.
Analytics Suite
Numbers don’t lie, and our Analytics Suite gives you a ton of numbers. We use a range of tools, including (but not limited to) Google Analytics, Twitter Analytics and Facebook Analytics to set specific goals, track conversion, send custom account alerts, and issue custom reporting that will help you properly monitor various behaviour and performance data (e.g. paid search, content efficiency, visitor acquisition, conversion rate, abandonment, etc).
Our Analytics Suite offers a comprehensive package, built specifically for your online objectives to help guide your execution efforts more efficiently. After all, you don’t have to work harder; you just have to work smarter. After all, we live in the digital age, and when it comes to digital marketing, data is what drives success.
Our years in the industry has made one thing clarion: there is a major need for better reporting. Goal setting is important in analytics, but having the proper reports set up to showcase their success is what really takes those goals to the next level. If you’re not reporting and analysing those goals on a regular basis then they might as well not even been set up. You need to be able to see - and see clearly - what’s working and what’s not.
Our reporting hub, delivered to your inbox, daily, weekly or monthly (at your discretion) is a dashboard that helps you monitor your digital marketing execution, become more efficient in your reporting and allows you to analyze your entire strategy all in one place. Our dashboard integrates with your website’s analytics, Google webmaster tools, Facebook, Twitter, and any other network, platform or software with an open API. Contact us to learn more about how you can make your numbers work for you.
Conversion Rate Optimization
Turn passive traffic into active customers with conversion rate optimization. Getting people to visit your site is great, but it only goes so far if they aren’t doing what you want them to do. It may be to buy something, but it could also be as simple as providing their email address or clicking a link. The point is, if you’re not convincing, you’re not converting - and if you’re not converting, your wasting your time and money. This is the last thing we want.
Our specialists use hard data and user feedback to help your site perform better, optimize the visitor experience and maximize online conversions. We build and test a optimization plan that’s perfectly suited to your business and your goals. The results speak for themselves: businesses who use conversion rate optimization see exponentially better online conversion rates and more boisterous bottom-lines. It may seem like a little thing, but when done properly, it can make a big difference.
Stop wasting resources. Refine your efforts with conversion optimization.
Political Campaign Marketing
The decision to run for public office is a serious consideration, and one that requires a serious political marketing strategy. You’re representing the people, after all, so it only makes sense to have the people on your side - the right people. Our track record for helping candidates get into office is unblemished, and includes both the current and past mayor of Kingston.
Our approach to political advertising is highly-personalized and wholly effective. Successful election campaign marketing hinges on taking your passion and vision and making it palpable to the public. We make sure who you are and what you stand for is clarion. We do this by combining exceptional website design and custom development, social media strategy and implementation, as well as email campaign execution, graphic design, branding, and ppc marketing to ensure you are presented in your best light - your true light - across all channels.
Let our strategy work for you. Contact us now.
Search Engine Optimization
A killer website is a phenomenal marketing tool, but it is almost useless if no one can find it. Search engine optimization, or SEO, is used to help make sure you're found in the right searches by the right people. SEO is also our speciality.
Over the years, SEO has evolved. It’s no longer a matter of just using keywords. Search engines have moved beyond that to give users the best search experience possible - and we’ve moved with them. Our experts study and evaluate your market, considering everything from your competition to the time of year, and create the very best strategy for your brand.
The reason our clients are at the top of their game is because we're at the top of ours. We don’t guess. We use data to develop an iron-clad long-term plan that will guarantee a marked improvement in your conversions and bolster your ROI.
The race to the top can be hard, but it doesn’t have to be. We’re here to consult or fully manage all your SEO implementation. Contact our search engine optimization experts.
